Everybody loves familiarity. Things that ground us and make us feel that no matter what, this one thing will always remain the same.
As you know, Budweiser uses Clydesdales horses for most of their commercials, and they’ve been using them per tradition in Superbowl ads since 1986. But have you ever wondered what it’s like to work with these horses? What is the process? What does it take for Budweiser to give us this familiarity?
Well, in the video down below, there’s a 9-minute long sneak peek to what it’s like to work with, and how they train, these beautiful horses. Some of the footage is recent, but some of it dates back 15 years! (You’re not just getting small behind the scenes footage, you’re getting something meaningful.) So, let’s get to what happens in the video–a sneak peek of the sneak peek if you will.
The horses are raised in Turtle Ranch in Dubois, Wyoming by Robin and Kate Wiltshire, where they’re also trained. The couple uses “a combination of clicker training and rewards-based learning to teach the horses.”
The clips in the video vary, but in some, there’s a whole camera crew and numerous people watching the horses as they jump over small obstacles in front of a green screen. The horses walk in sync, or they individually get a stick or a ball as their trainer encourages them.
The animals run freely or with someone on the saddle as the cameras follow them around or run through them as the horses form two lines. There’s also footage of the horses pushing a wagon and running down usual horse tracks.
There are actually qualifications to become a Budweiser Clydesdale depending on whether they’re the right size, color, and more. That’s why the horses rarely vary despite the year!
Check out the behind-the-scenes and short clips of the Clydesdales journey to the Superbowl in the video down below!